The OCU chases smartphone makers for misleading advertising

The Organization of Consumers and Users of Spain (Organización de Consumidores y Usuarios de España,OCU) in its fight for the rights of consumers, does not give herself a break. This time smartphone makers are victims.

The organization has just announced that it has initiated legal proceedings accusing them of misleading advertising when reporting the actual memory capacity of the mobile phones that they offer. As explained from the OCU, the memory device is one of the most important characteristics and influence on users when deciding to purchase a particular terminal or another, and in fact the difference in gigabytes between these devices is one of the reasons that justifies the price difference between the different models.

However, the organization explains that, as proven in laboratory, the actual capacity of most market terminals in all cases is less than advertised. In some cases the difference between actual and announced memory can reach up to 78%, denounced the OCU. It seems that all smartphones come standard with a number of applications which occupy part of memory that the user can not uninstall. Although users are not reported truthfully on the memory capacity of devices, they accept the word of the manufacturer.

The OCU has no doubt to qualify these cases as misleading advertising, and it has launched a new campaign under the slogan “Mobilize so they do not touch your gigas” and the hashtag #NoMeToquesLosGigas (dont touch my gigas) with which it encourages users to find out the true capacity of their mobile phones, on its website and to join the actions that OCU has initiated against 27 manufacturers, to demand them to rectify their advertising in an act of judicial conciliation, offering uninstall the applications that are preinstalled or a financial compensation to affected consumers.

Author and journalist Clemente Ferrer has led a distinguished career in Spain in the fields of advertising and public relations. He is currently President of the European Institute of Marketing.


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