Brussels: EU-China Business Association (EUCBA) is organising an event at Belgium’s leading international bank offices of BNP Paribas Fortis here in Brussels on Wednesday 29th March.
Mr Mauro Petriccione, Deputy Director General, DG Trade, European Commission and Mr Jo Leinen, Chair for the Relations with China, European Parliament will deliver their speeches on EU-China Relations.
Professor Xiang Bing, founding dean of China’s top business school, Cheung Kong Graduate School of Business is also scheduled to deliver a keynote speech on “China’s Transformation: Opportunities for Business” at this event.
Mr Bart De Smet, CEO, Ageas, Mr Jo Leinen, Chair for the Relations with China, European Parliament, Mr Philippe Van der Donckt, Business Development Director Umicore and Vice-Chairman EUCBA, Professor Xiang Bing, Dean, CKGSB and Mr Jochum Haakma, Chairman, EU-China Business Association will join Panel discussion titled “Tapping into the Chinese Market for Growth”. The discussion will be moderated by Mr Bo Ji, CKGSB European Dean.
The EU–China Business Association (EUCBA) is the EU-wide federation of national non-profit business organisations in the European Union with specialization and particular expertise in exchange of knowledge on investments and trade with China.
China represents 50% of global economic growth. The Economist magazine forecasts that China will overtake America to be the largest economy in the world by 2024. China has 1.3 billion consumers and 680 million mobile internet users. There is no greater moment than right now to look to China for future sustained growth. The amount of time, resources and energy required to operate in China is substantial, even for large corporations.
During the event, EUCBA will be tackling the opportunities and issues facing European companies as they look to expand their businesses into China and including those who are already operating in China. Focusing on China as the land of opportunity, Professor Xiang Bing will also shade light on this diverse and complex market and business leaders can change the mind set to engage successfully with China going forward.
EUCBA unites 20 members in 20 countries representing more than 20,000 companies – large, medium, and small, in all branches of industry, commerce and the service sector.
EUCBA promotes direct investment and trade between China and the EU through international exchange of information and joint projects of its members – providing European companies a stronger base for expanding trade cooperation with China.
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